Confused.com Quote Journey Redesign
Tools: Figma • Illustrator • Adobe XD
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The Approach:
The redesign focused on clarity, accessibility, and efficiency — ensuring every interaction felt purposeful and intuitive.
Through user research, iterative testing, and close collaboration with product, development, and content teams, we identified key moments of confusion and transformed them into opportunities for guidance and trust-building.
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Key initiatives:
- Redesigned the full quote flow and results screens for both home and car journeys.
- Simplified form logic and visual hierarchy to reduce cognitive load and improve readability.
- Embedded accessibility standards (WCAG) into every interaction pattern.
- Prototyped and tested with real users, iterating designs based on behavioural insights and analytics.
- Established a shared component system to ensure consistency across products and devices.
This wasn’t just a UI refresh — it was a strategic redesign grounded in data and empathy.
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The Outcome:
The new quote journeys deliver a smoother, more confident experience that reflects Confused.com’s promise of clarity and simplicity.
Results:
- +2% increase in conversion since the late 2022 launch
- Users report clearer understanding of questions and easier navigation through the process
- Unified design language across journeys, devices, and platforms — ensuring scalable consistency for future products
The quote journey is now faster, more intuitive, and designed to grow with the needs of both customers and the business.
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Product quote journeys: