Software and tools used: Figma, Illustrator, XD
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Product quote journeys:
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Overview:
Led a full redesign of Confused.com's quote journeys—home and car—from the ground up. Focused on enhancing UX/UI through research, testing, and iteration, with a strong emphasis on accessibility, clarity, and efficiency. Goal: help users better understand complex questions and quickly reach accurate price results.
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My role:
Collaborated cross-functionally with product, design, dev, and content teams in agile sprints.
Key responsibilities:
- Redesigned quote flows and result screens
- Applied best practices in UI and accessibility
- Built and tested prototypes with users
- Iterated based on feedback and evolving needs
Work remains iterative—features and improvements are continuously informed by user insights.
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Outcome:
- +2% increase in conversion since late 2022 launch
- Users report clearer understanding and easier navigation
- Created a consistent component system across journeys and devices