Client: Nationwide
Software used: Photoshop, illustrator
Role: Design, illustration, animation
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Overview:
As part of Nationwide’s in-house creative team, I designed high-impact digital assets across multiple customer touch-points, helping translate marketing campaigns into clear, engaging visual experiences.
Working within a highly regulated financial brand, I balanced creative expression with strict brand governance, ensuring every asset remained consistent with Nationwide’s visual identity while still capturing attention in busy digital environments.
My work supported a range of campaign deliverables including:
- Homepage hero imagery designed to quickly communicate campaign messages and drive engagement on Nationwide’s primary digital entry point.
- Digital display advertising created for responsive placements across desktop and mobile, optimised for clarity, performance and brand recognition.
- ATM interface visuals extending the brand experience into physical banking environments and ensuring visual consistency across customer touchpoints.
- Social media content crafted to stand out in fast-moving feeds while maintaining the trust and professionalism expected of a major financial institution.
Throughout the work, I focused on clarity, hierarchy and visual storytelling, ensuring each asset delivered campaign messages quickly while reinforcing Nationwide’s trusted brand presence.