Client: Nationwide
Software used: Photoshop, illustrator
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Overview:
As a Digital Designer within Nationwide’s Internal Creative Agency, I was responsible for crafting visually engaging digital assets that adhered to brand guidelines and elevated the user experience. My work spanned multiple formats and platforms, including:
- Homepage hero imagery designed to capture attention and communicate key campaigns.
- Digital display banners optimized for performance across web and mobile.
- ATM screen visuals ensuring a seamless and branded in-branch experience.
- Social media content tailored to engage diverse audiences and drive interaction.
This role demanded a strong understanding of digital design principles, brand consistency, and cross-platform adaptability. Each asset I created was strategically designed to support marketing objectives while maintaining a cohesive visual identity.