Client: MiSmile
Agency: Rally Agency
Visit: mismile.co.uk/
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Software used: Sketch, Photoshop, Illustrator
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Overview:
MiSmile is a UK-wide network of 60+ independent dental practices offering Invisalign—a clear, removable alternative to braces.
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My Role:
Redesigned the MiSmile website to better engage the 25–40 demographic. Focused on creating a more aspirational, vibrant experience using brand-aligned colours, imagery, and tone. The refresh emphasised confidence, lifestyle appeal, and the real-life benefits of Invisalign—making users feel great in any situation.