Client: MiSmile/Invisalign
Agency: Rally Agency
Role: Design and motion design
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Software used: Photoshop, After Effects, Adobe Premiere
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Overview:
MiSmile uses social media to promote Invisalign treatment through engaging, lifestyle-focused content designed to resonate with potential patients across Facebook and Instagram.
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Challenge:
Create visually engaging social-first video content that communicates the benefits of Invisalign while standing out in fast-moving social feeds and maintaining consistency with the Invisalign brand.
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Approach:
I designed and produced a series of motion-led social videos using a combination of Invisalign branded assets, stock imagery, and motion graphics.
Working in After Effects, I explored a range of transitions, animation techniques, and visual effects to keep the content dynamic and engaging. I also sourced audio and motion resources, experimenting with assets from platforms such as Motion Array to introduce new styles and keep the creative output fresh.
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Result:
The final videos formed part of MiSmile’s ongoing social media campaigns, delivering eye-catching motion content that helped promote Invisalign treatment and maintain an engaging brand presence across social platforms.