Client: Dentally
Agency: Rally Agency
Role: Illustration direction and design
Visit:https://dentally.co/
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Software used: Sketch, Photoshop, Illustrator
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Overview:
Dentally is a cloud-based practice management platform designed to help dental clinics manage patient records securely from anywhere.
The existing website relied heavily on dense text and lacked a strong visual language, making it difficult for users to quickly understand the product’s benefits and navigate key information.
Working with the team at Rally Agency, the brief was to introduce a clear and cohesive illustration system that could simplify complex messaging, support navigation, and give the brand a more approachable and modern personality.
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My Contribution:
I led the concept and design of a bespoke illustration and iconography system that helped translate Dentally’s product features into clear, visual stories.
The goal was to create a visual language that felt professional, friendly and easy to understand, reflecting the simplicity of the platform itself.
Key design decisions included:
• Developing a consistent illustration style using simple geometric forms and soft pastel tones derived from Dentally’s brand palette.
• Designing supporting icons and spot illustrations to help users scan and understand product features more quickly.
• Strategically placing illustrations throughout the site to break up long-form content and improve visual hierarchy.
• Ensuring the illustration system was flexible and scalable, allowing the brand to expand the visual language across future marketing materials.
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Impact:
The introduction of a cohesive illustration system helped transform the website into a clearer and more engaging product experience. Complex features could now be communicated more quickly, while the visual language added warmth and personality to the brand.
The result was a website that better reflects Dentally’s core promise: simple, modern software built for today’s dental practices.